For longer than 100 years — 114 to be precise — Cassidy’s Flowers in downtown Newmarket happens to be serving the city with flowery plans and presents for many occasions that are special.

So when much as the longtime company success is caused by the top-quality, customized service provided to its clients, similarly significant is the longtime partnership of its owners and their dedication to their community.

Wife and husband owners Henry and Jo Startek, whom first came across in public places school, made a decision to get into business together if they acquired Cassidy’s Flowers 30 years back as he retired as being a packaging provider and wholesaler when you look at the floral industry in Toronto.

In the end these years, Henry stated business partnership happens to be smooth, with every of these centering on their talents — he functions more once the face associated with the business, while Jo works more behind the scenes.

“He’s the end that is creative i actually do all the book work,” Jo said.

“It’s extremely tough to possess a couple that are looking for to accomplish the exact same job, therefore we had no conflict in exactly what our strengths are… it works,” Henry added.

And Henry is most decidedly passionate about plants when it comes to joy they could bring to someone’s time.

“They’re homework assignment (flowers) a psychological thing…i’ve never ever understood an individual, it doesn’t matter what the event, not to ever react favourably to something special of flowers. They (the receiver) might be down, they might be exhausted, there’s constantly a big laugh that comes with their face,” he stated. “i prefer bringing smiles to people’s faces … to see (their) response.”

He enjoys the process and “the technology” of developing unique flowery designs for their clients.

“It’s maybe maybe not you can’t discover on the job … but there’s more to it than simply having the ability to organize, you must know just how to treat the plants, how exactly to cut them, how exactly to keep them, just how to hydrate them,” he explained.

Their dedication to quality has gained Cassidy’s Flowers their customers’ suffering loyalty.

“We have actually a large core of regular clients that help us. We pride ourselves on our workmanship in the undeniable fact that we now have fresh plants, good developers and we also do have 100 per cent satisfaction guarantee,” he said.

Fresh plants are delivered daily to your store from around the world for the Cassidy’s group of six staff to generate the message that is perfect specifically designed floral plans.

Henry included almost all of the plants result from Ecuador and Columbia, which includes perfect conditions for flower development.

“The times are longer, the current weather is much more constant, the wages tend to be more competitive than they’ve been right right here,” he explained. “They have quite small dependence on synthetic watering since they are close to the equator, so they get 12 hours of daylight and 12 hours of evening. Hours of sunlight are warm, the hours are cool night. It’s perfect.”

Upon distribution, the plants are held fresh in 2 coolers that are large the back of the shop, one with plants for clients’ personalized plans, plus one for the plants within the plans offered in front of this store.

An international network of flower retailers able to serve customers worldwide, Cassidy’s Flowers delivers messages and gifts to loved ones near, far and everywhere in between as a member of Florists’ Transworld Delivery (FTD.

You will find three holiday breaks whenever Cassidy’s is many busy.

“The three busiest times in a florist’s life will likely be Christmas … and that is because it is the longest period. Mother’s Day may be the busiest week-end in a florist’s life … and Valentine’s Day could be the solitary busiest time for the florist,” Henry stated.

As soon as the set is certainly not working during the store, the Newmarket residents love to spend their time golfing and travelling.

“i enjoy the truth that you’re actually playing against your self. Additionally, it is the sport that is only that you’ve an inactive ball,” he stated about their passion for the game.

All over the globe, but Henry said his favourite spot is California for its microclimate from Italy to Barbados, they have played on courses. The ocean that is nearby for a distinctive experience, where you are able to begin the video game in hot conditions, and end it in cooler ones as a result of ocean breeze and descending hills. He additionally appreciates the wildlife here.

“In California, the tennis courses are considered lands that are protected which means you have deer throughout the program. They’re regarding the greens, they’re within the sand traps …. and there’s probably hundreds of these.”

In addition they play at area courses that are public constantly look out for their game, he included.

Henry volunteers utilizing the York company Exchange team, a neighborhood not-for-profit business-to-business company, given that raffle and fundraising coordinator.

Javed Khan, the master of Aurora-based advertising business EMpression whom came across the Starteks through the business networking team years back, stated he’s got constantly admired them with regards to their passion for his or her flowery work, and additionally for his or her dedication to providing back once again to town.

“He provides right back a great deal in several community events and donates their time,” he said of Henry.

Khan spoke concerning the work the Starteks do each year when it comes to yearly Pickering university getaway Residence Tour through the festive season.

“There’s been times whenever they’ve gone away from their solution to ensure the plants are delivered…you recognize, you don’t always note that for a basis that is regular days,” said Khan.

“He’s (Henry) maybe perhaps not the kind that’s doing it to have recognized, he’s doing it because he’s got an extremely strong passion and that’s what i really like.”

The shop recently relocated to 15 principal St., its 4th location on principal throughout the century that is past.

“It’s historic, we’ve for ages been from the road,” Henry stated. “We love the ambiance this is certainly on the street.”

Cassidy’s plants happens to be the receiver of several honors and recognitions inside the community, like the Consumer’s Selection Award for Best Florist in York area when it comes to previous 25 years and it is one of the top 250 florists in the FTD web site.

In 2013, the shop ended up being one of several organizations in Newmarket respected with a bing eTown prize for its utilization of the internet to build up and develop their companies.

“We have actually qualifications; we now have recognition of great design work, security. We’re pleased with it. We work tirelessly so as to make certain that we provide the consumer real value and good design of fresh plants,” he stated.